Voice of the customer (VOC) services
Drive Revenue and Customer Success with Sentient, Actionable Customer Insights.
Listening to your customers is crucial for understanding their pain points, factors driving renewals, and elements that contribute to their success. Identient’s Voice of Customer (VOC) services engage customers, analyze data, and provide closed-loop feedback to R&D, engineering, marketing, and sales. Our bespoke approach can significantly boost revenue, improve customer satisfaction (CSAT), increase Net Promoter Score (NPS), and drive better bottom-line outcomes.
High-Impact Engagement Framework
Our approach is built for direct, high-touch engagement with strategic customers, using proven methods to maximize impact. By leveraging Identient’s expertise in enterprise IAM, we ensure interviews and data collection are aligned with broader market trends and tailored to business needs. Here’s how our pragmatic process works to deliver relevant, actionable insights:
- Collect Data: Conduct personalized interviews using a market-informed guide.
- Analyze Data: Rationalize findings with strategic and industry context.
- Report to Management: Present focused, unbiased, actionable recommendations.
- Take Action: Execute initiatives that drive measurable results.
This method transforms customer feedback into strategic actions, improving outcomes across the board.
Illuminating Path to Impact
Our strategic, hands-on, and data-driven approach ensures we get close to customers to uncover insights that matter most. By deeply understanding their needs, we can craft a robust growth strategy that drives meaningful business outcomes. This involves asking pivotal questions, such as:
- Is our IAM solution easy for your team to use?
- Are our identity services delivering measurable value?
- How does your organization define success in identity management?
- Are we effectively supporting your success goals?
These questions enable us to align our efforts with customer priorities and reveal pathways to your market expansion and revenue growth.
The Payoff
When implemented at the right time, a Voice of Customer (VOC) program can deliver an exceptional return on investment, often exceeding 10X the initial engagement cost. By leveraging customer insights strategically, organizations can unlock powerful outcomes that drive long-term success and market expansion.
- Strengthened ability to lead with customer insights
- Increased upsell and cross-sell revenue
- Improved competitive differentiation
- Higher renewal rates and account retention
- Growth in deployment across account portfolios
- Enhanced R&D and product roadmaps
- Increased executive engagement by up to 250%
- Early identification of renewal risks
Ready to elevate your impact? Let’s unlock your potential today.
Customer Focused & Bespoke
- Tailored voice of customer interviews
- Develop strategic customer insights
- Identify renewal and retention drivers
- Enhance customer success programs
- Refine product-market fit
- Personalized feedback to R&D teams
- Support sales and marketing alignment
- Discover untapped upsell opportunities
- Map out strategic customer journeys
- Quantify market trends and shifts
- Bespoke competitive positioning reports
- Actionable insights for business growth
Investment Consideration
Investment starting at $25,000
Engage with Identient
Ready to take your identity strategy to the next level? Reach out to learn how our Voice of Customer engagement and Sentient IAM approach can transform your business outcomes, enhance customer success, and drive sustained revenue growth.